EDDY ELIZE, OUR FOUNDER OF FIFTY SHADES NYC, WAS BORN AND RAISED IN.. WELL YOU GUESSED IT - NEW YORK CITY.  EDDY, AMONGST MANY OTHER YOUNG TEENS, GREW UP IN A MORE TRADITIONAL HOUSEHOLD WHERE SHE WAS NOT ABLE TO EXPRESS HER TRUE SELF IN THE MIDST OF THE UP AND COMING SOCIAL MEDIA MORES. WHILE FIGURING OUT WHAT FELT RIGHT, SHADES BECAME THE LENS’ FOR EXPRESSING EDDY’S NATURE. FAST FORWARD TO 10 YEARS LATER, FIFTY SHADES NYC WAS BORN.