Fifty Shades NYC stands as a distinguished luxury eyewear brand meticulously crafted and situated in the vibrant heart of New York. With notable endorsements from prominent figures including Skai Jackson, H.E.R., and Lori Heirshliefer, our brand has consistently adorned top celebrities, influencers, and fashion luminaries.

Established in 2019, our unwavering mission is to imbue women with a sense of refinement and allurement, elevating their confidence and bestowing upon them a luxurious experience. This commitment is realized through a synthesis of innovative design, meticulous curation, and strategic marketing endeavors.

During the pursuit of her associate's degree in Fashion Business Management at the esteemed Fashion Institute of Technology, Eddy Elize conceived and established Fifty Shades NYC. While the brand officially came into existence in 2019, her affinity for sunglasses traces its origins back to 2012. In her formative years, devoid of the privilege of wearing makeup, sunglasses emerged as the sole accessory that instilled a sense of confidence in the founder.

Motivated by a profound passion for fostering confidence and luxury, she channels this sentiment into the meticulous design and curation of sunglasses under the banner of Fifty Shades NYC.