Inspired by the rhythm of New York City, IN FOCUS captures the contrast between movement and stillness—between chaos and clarity. Each pair of frames is handcrafted to shift your perspective, turning the blur of everyday life into something bold, intentional, and in view. This is eyewear that locks you into the moment—whether you're chasing the sun or navigating the city lights.
See what matters. Blur the rest.
Limited pieces. Built for the ones who move through life with purpose.